Highlights from the World Orphan Drug Congress 2013

Eileen O'Brien detais the key points of the 2013 World Orphan Drug Congress.

A key theme of the World Orphan Drug Congress 2013 was the need to innovate when it comes to the rare disease space. Presenters shared how rare diseases necessitate a different approach, ranging from clinical trials to working with patients and the US Food and [...]

The Importance of Patient Advocates for Orphan Drugs

Advocates

I attended the World Orphan Drug Congress last week in Washington, DC, and Siren Interactive presented the workshop, “A Roadmap for Patient Advocacy Investment.” In the rare disease space, patient engagement is critical to every step of a drug’s development, including filling clinical trials, getting [...]

Wide Awake and Dreaming: A Memoir of Narcolepsy

Eileen O'Brien (top right) recounts her meeting with Julie Flygare (bottom right), writer of "Wide Awake and Dreaming: A Memoir of Narcolepsy."

I’ve met Julie Flygare, a passionate advocate for people with narcolepsy, who has a charming personality and is an engaging speaker. Last night I finished Julie’s book, Wide Awake and Dreaming: A Memoir of Narcolepsy, and learned that she is also an engrossing storyteller. Julie [...]

What Is Personalized Medicine?

Eileen O'Brien, Siren Interactive's Director of Search & Innovation. Eileen has more than 16 years of digital healthcare marketing experience and is considered an opinion leader on social media

“Personalized medicine refers to the tailoring of medical treatment to the individual characteristics of each patient,” according to the President’s Council of Advisors on Science and Technology report, Priorities for Personalized Medicine. “It does not literally mean the creation of drugs or medical devices that [...]

Undiagnosed Diseases Program Accepting New Patients

Eileen O'Brien, Siren Interactive's Director of Search & Innovation.  Eileen has more than 16 years of digital healthcare marketing experience and is considered an opinion leader on social media

As difficult as it is to have a rare disease, not having a diagnosis is even worse. We’ve blogged before about the fascinating work of the Undiagnosed Diseases Program (UDP) at the National Institutes of Health (NIH), whose goal is to provide answers to patients [...]

The Open Notes Initiative: Both Patients and Doctors Benefit

Eileen O'Brien, Siren Interactive's Director of Search & Innovation.  Eileen has more than 16 years of digital healthcare marketing experience and is considered an opinion leader on social media

Have you ever wondered what your doctor is scribbling down while you are talking about all of your symptoms? Well, the “open notes” initiative wants you to be able to see those notes. It’s the idea that patients should have easy access to view the [...]

Rare Disease and Orphan Drug Leadership Congress – “No Disease is too Rare to Deserve Treatment”

Eileen O'Brien, Siren Interactive's Director of Search & Innovation.  Eileen has more than 16 years of digital healthcare marketing experience and is considered an opinion leader on social media

I was tweeting fast and furiously at the 7th Annual Rare Disease and Orphan Drug Leadership Congress on July 18 and 19 in Philadelphia, and here are some of the insights I captured. Stephanie Okey from Genzyme did an excellent job moderating and set the [...]