I’ve heard of going green but going blue is good too. That’s what the staff at Charleston|Orwig, Inc. is doing by wearing blue jeans each day during September. They’re doing it “not for comfort, but for hope.”
Wearing jeans serves as a reminder to vote for the Global Genes Project in the online Pepsi Refresh Program.
“We are partnering with the Children’s Rare Disease Network to support the Global Genes Project, which is a grassroots effort to raise awareness for children suffering from rare diseases,” said Mark Gale, president at C|O. “We are wearing jeans as part of the ‘wear that you care’ concept, and as a reminder to vote every day at vote4hope.org.”
There are currently more than seven thousand rare diseases identified, affecting 30 million people in the U.S. alone, 75 percent of whom are children. The Global Genes Project raises awareness of genetic diseases and generates funds to promote collaborative research into disease causes and treatments.
The Pepsi Refresh Program is dedicated to creating change with programs from people, businesses, and nonprofits to make a positive impact in the world. Users log into the Pepsi Refresh website to vote for ideas, and the top two ideas with the most accumulated votes are funded.
“Our staff is voting for the Global Genes Project each day by going to vote4hope.org,” said Gale. The Vote4Hope website allows visitors to vote three different ways—vote on the Pepsi Refresh website, vote on Facebook and text to vote.
“We can’t help this grassroots effort alone; we need other people to vote and show their support for children with rare diseases.”

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