2012 Patient Advocacy Summit Session #6 – Communicating With The Public

A discussion of the importance of having a strategy and goal to guide and align ALL of your communications. Conversations about Twitter, Facebook, SEO (Search Engine Optimization), press releases, how to get media coverage, and upcoming social media channels like Pinterest, etc.


Frieda Hernandez, Vice President Strategic Initiatives, Siren Interactive
Peter Nalen, President & CEO, Compass Healthcare Marketing

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