Who knew hope could be so fashionable? Obviously the parents of Gwendolyn Strong did. That’s why they began their NEVER GIVE UP brand, which seeks to create a positive, motivational line that anyone could relate to, regardless of their circumstances.
“It’s a conversation starter,” says Co-Founder, Bill Strong. “our goal is to inspire people outside the Spinal Muscular Atrophy community to learn more and get involved  to help change the future of this brutal disease.”
The line was started in late 2011 in honor of their daughter who was born with SMA, a terminal, degenerative disease that impacts every physical aspect of her life. So far, they’ve shipped over 10,000 orders and raised several hundred thousand dollars directly through merchandise sales. A hundred percent of the proceeds go to support their unique SMA programs including having funded 11 SMA research programs, granted nearly 200 iPads to those with SMA, created a free iPad app that allows those with limited dexterity to speak using their iPad, raised awareness of SMA reaching millions around the world, advocated on Capitol Hill for legislation signed by Obama in 2013 that will positively impact all rare disease clinical trials.
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Check out their {SEEN ON THE STREET} photo album on Facebook for some ideas on how others are wearing their NEVER GIVE UP.
In honor of SMA Awareness Month, The Gwendolyn Strong Foundation/ NEVER GIVE UP is offering a 15% discount to all Global Genes readers! Just enter coupon code “GG15” when you make your purchase.
“GWENDOLYN IS OUR REASON TO NEVER GIVE UP. WHAT’S YOURS?”
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