Rare Disease Day 2013: Help Raise Awareness

Wendy White, Founder & President of Siren Interactive

Rare Disease Day is celebrated worldwide on the last day of February, so this year we’ll celebrate on Thursday, February 28th. For 2013 the theme for Rare Disease Day is “Rare Disorders Without Borders.” Nowhere is this more evident than the online space, where rare [...]

How Biopharmaceutical Companies Should Engage With Rare Disease Patient Advocates

Wendy White, Founder & President of Siren Interactive

For orphan drugs, the marketing strategy should include increasing awareness and education about the disease. This is a key mission for many rare disease advocacy groups. So in the orphan drug space, the best marketing has advocacy as a part of it. Siren invited a [...]