Genes and Jeans – Universal
The Wear That You Care® campaign is simple — all across the world people can participate in supporting the Global Genes movement and rare and genetic disease awareness by wearing a Blue Denim Genes Ribbon® and their favorite pair of jeans — also known as vaqueros, cowboybuksers, niuzaiku, farmernadrág and dungarees in other countries.
Wear That You Care® denim awareness events can be held at any time during the year, however, most events are organized in the month of February leading up to the annual World Rare Disease Day.
Start A Local Event
Rare and genetic disease foundations work with Global Genes to organize Wear That You Care® events with local corporations, organizations or schools. We provide ribbons and educational materials for these events. When employees or students are allowed to dress down and wear denim, funds are collected and donated to selected rare disease charities.
Numerous rare disease patient advocacy groups, pharmaceutical companies, biotech firms, schools and hospitals have distributed our Blue Denim Genes Ribbon® and hold Wear That You Care® days each year.
Interested in organizing a Wear That You Care® event in your community?
Contact us today!