Balancing Act® Airing on Lifetime TV Welcomes Global Genes To Special Dedicated to RARE Diseases
January 5, 2014
Global Genes will educate viewers about rare disease resources on special show dedicated to Rare Disease Day as part of the “Behind the Mystery: Rare and Genetic Diseases” series. Popular show, The Balancing Act®, airing on Lifetime TV welcomes Global Genes– a leading patient advocacy group in the rare disease world– to the show as part of a special dedicated to Rare Disease Day on February 28, 2014.
The segment, “Navigating the Rare Disease World” will air as part of the ongoing “Behind the Mystery: Rare and Genetic Diseases” series produced by The Balancing Act.
Rare and genetic diseases affect one in 10 Americans and 300 million people worldwide. Over 7,000 distinct rare diseases exist and approximately 80 percent are caused by faulty genes. A representative for Global Genes will talk about their mission of raising rare disease awareness, research and education (R.A.R.E), building and unifying the rare community and resources available for all in the rare disease world.
“We are proud to be partnering again with Global Genes for this special, which will help demystify what rare and genetic diseases are. With only one in 10 people diagnosed, chances are you know someone or may even BE someone with a rare disease, so it’s our hope to connect people with the support they are looking for,” said Carri Levy, Senior Associate Producer, the Balancing Act.
To learn more, please visit: https://globalgenes.org.
For information about The Balancing Act and to view current and past shows, please visit: www.thebalancingact.com.
About The Balancing Act® on Lifetime Television
Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple: the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).
For additional information or to view a segment visit: www.thebalancingact.com.
For more information regarding O2 Media Inc.’s Branded Entertainment, Product Placement and TV Brand Integration, please go: https://o2mediainc.com/Pages/
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