Genes and Jeans – A Natural Fit
Just as the pink ribbon symbolizes breast cancer awareness and the red dress symbolizes heart health, the Blue Denim Genes Ribbon™ is a perfect universal sign for rare and genetic disease awareness and helps unify a fractured community of thousands of small diseases who have not had a collective voice.
Charleston|Orwig, a leading advertising agency based in Milwaukee, WI, designed our official Blue Denim Genes Ribbon logo, which has become an internationally recognized awareness symbol for rare and genetic diseases.
Since our Genes Ribbon launched in 2010, hundreds of volunteers have hand made and distributed over 100,000,000 Genes Ribbons in more than 15 countries–these numbers continue to grow daily.
Ordering Genes Ribbons™
Ribbons are made available to all partner organizations, foundations, advocates and supporters of our global movement.