Genes and Jeans – A Natural Fit
Just as the pink ribbon symbolizes breast cancer awareness, the Blue Denim Genes Ribbon® is a perfect universal sign for rare and genetic disease awareness and helps unify a fractured community of thousands of small diseases who have not had a collective voice.
Charleston|Orwig, a leading advertising agency based in Milwaukee, WI, designed our official Blue Denim Genes Ribbon® logo, which has become an internationally recognized awareness symbol for rare and genetic diseases.
Since our Blue Denim Genes Ribbon® launched in 2010, hundreds of volunteers have hand made and distributed over 100,000,000 ribbons in more than 15 countries–these numbers continue to grow daily.
Ordering Blue Denim Genes Ribbons®
Ribbons are made available to all partner organizations, foundations, advocates and supporters of our global movement.